Allternativa
Allternativa is a clothing store founded by two best friends with a goal: to create clothes that, despite the occasion, are always “an option” (literally the brand’s name in Portuguese). Early in the process, the challenge emerged in how to translate the idea of versatility seen in the name into a visual language that could also reflect the brand’s organic, handmade spirit and its Brazilian roots. Based on earthy textures and warm tones, the identity draws inspiration from Brazil’s interior landscapes, from the clay of rural towns to the raw stone of the sertão, while the logo reinforces the manual nature of the brand through hand-crafted typography. In this way, by embracing organic imperfections, the brand is set to reach authenticity, flexibility, and a deep sense of Brazilian-ness in its own way.
→ Credits:
Creative Direction: Pedro Almeida, Matheus Abitbol
Logo Design, Brand Identity and 3D Visuals: Matheus Abitbol
Motions: Gabriel Castilho
Production Team: Gabriel Amaral, Luiza Lootens